This is a question I have been asked a lot this year.
I have been employed in a variety of financial services marketing roles for twenty-five(!) years. During this time I’ve worked for businesses in asset management, venture capital, alternative investments, financial planning, wealth management and private banking. Usually these have been smaller, growing businesses with small marketing teams. In the case of a few of them no marketing team at all and I was recruited to establish a function and grow a team as appropriate. This background has given me the opportunity to offer my experience to businesses looking for a short- or longer-term marketing consultant to support their business needs.
Marketing expertise
This varied experience has given me the opportunity to develop my knowledge and expertise across the full marketing mix and partner, where necessary, with specialist agencies for website development, PR and digital marketing.
I have worked on many rebrand & brand refresh projects, website launches and associated SEO/PPC campaigns, PR – both crisis communications and proactive PR, award entries and sponsorship activation, e-marketing and social media. Supporting internal communications and staff engagement has also been key to ensuring that these marketing efforts are profitable. I enjoy working with business development teams, giving them what they need to generate leads, engage their existing contacts and continue to build a pipeline of new business, as well as supporting client relationships and retention.
Measurability of marketing
I enjoy working with the management team of businesses and helping develop a marketing strategy to support their business goals. Many businesses are not clear how their existing marketing efforts are working, and often this is an initial stage of analysis and critique that could involve reviewing website traffic, conversion rates and client retention, before marketing strategies and plans can be developed.
Continuous marketing learning
Marketing is constantly changing and evolving, and staying on top of trends and technology is essential. As a marketing consultant, it is vital for me to be on top of the latest developments and industry trends, in order to be able to advise clients and understand the impact it could have on their marketing.
Marketing is a strategic business function and it impacts most areas of the business so it is fundamental that as a consultant I am aware of the wider developments, issues and challenges.
Flexibility
Working as a consultant means that I need to ensure I have a good fit with clients, that we have a good chemistry and can work together effectively.
If your business may benefit from marketing support – short or longer term, strategically or assisting with a specific project, please do get in touch with me for an initial conversation.
