About Hannah Holden
I am a strategic marketing leader with 25+ years’ experience working for businesses across the financial services sector, including asset management, alternatives, venture capital, wealth management and insurance.
I have developed an in-depth knowledge and understanding of businesses and their marketing challenges, working across external and internal business projects with colleagues at all levels to create business growth.
I have proven track record of delivering demonstrable, quantifiable results through effective, creative and thoughtful marketing and communications to engage charities, institutions, intermediaries & wealthy individuals and families.
Priding myself on my personable, easy-to-deal-with approach, I established my own consultancy in 2024, to support businesses looking for marketing expertise combined with investment knowledge.
I have also utilised my marketing expertise to support a number of not for profit organisations.
How do I work?
I offer an initial, one hour consultation at no cost to you, to discuss your requirements.
For project based work, I will then share a proposal based upon my recommendations for the project. If you’re happy with that, to ensure both parties are in agreement, there is a contract for signature before I commence any work. You will be kept up to date on my progress throughout the project and if at any point I think your project is going to go over the agreed/proposed time spent you will be notified in advance and we will agree the best way to proceed according to your budget and needs.
For clients working on a retainer, there is also a contract for signature before I commence any work and we’ll keep in touch regularly throughout the month with meetings or email updates as required.
What safeguarding measures do you have in place?
To ensure both parties are in agreement there is a contract for signature before I commence any work, which includes a non-disclosure clause.
I hold Professional Indemnity Insurance, I am ICO registered and GDPR compliant.
News
Your people are your differentiator. Your marketing should showcase them.
B2B audiences don’t buy products; they buy the expertise behind them. Yet many organisations struggle to articulate and amplify the […]
Why Human First Marketing matters more than ever in financial services and insurance
I was fortunate to win a copy of the audio book Human First Marketing written by Phil Treagus-Evans in a […]
Strategy is easy. Execution is the hard part.
Perhaps one of the most misunderstood aspects of being a fractional marketer is the balance between thinking and doing. Strategy […]
Fractional CMOs in regulated industries: balancing compliance with creativity
In highly regulated industries like financial services, insurance, and the charity sector, marketing leaders face a unique challenge: how to […]
Freelance, focused, and still learning
A year ago, after 20 odd years (!) working in house, I started working with my first freelance marketing client. […]
Plain English vs acronyms. Why acronyms can hurt your marketing.
Whatever sector of the market you work in, acronyms are found everywhere. Acronyms are quick, neat, and can signal subject […]
From profit to purpose: marketing lessons from both financial services and charities
Marketing principles work well across industries. I have worked the majority of my career to date in a variety of […]
Driving digital success for a Financial Services B2B client
In the highly competitive world of financial services, building a strong digital presence is more than a ‘nice to have’, […]
Why many smaller UK Financial services firms are wasting their marketing budget—and what to do instead
Many smaller UK financial services firms are spending thousands on marketing strategies that don’t have the necessary impact. Their strategy […]
Ways to make your financial services brand stand out in a crowded UK market
In the UK, the financial services world is crowded. Whether you’re an IFA, mortgage broker, or small wealth firm, inevitably […]
